On February 28, 2024, Desislava Tosheva, the founder of Caviar Couture, received the prestigious "Golden Martenitsa" award from the "Made in Bulgaria" Union for her significant contribution to the Bulgarian business industry. The brand was honored in the category "Small enterprise with unique production that has established itself on the international market".

The prize was presented by the Vice-President of the Republic of Bulgaria, Mrs. Iliana Yotova, in the presence of representatives from the Bulgarian political and business elite. President Rumen Radev personally congratulated Desislava on her success. He then addressed the audience, saying:

“We see how, with a lot of creativity, innovative methods, the most modern forms of management, and corporate social responsibility, Bulgarian companies succeed in creating a product, sometimes boutique, but at a world-class level.”

Upon receiving the award, Desislava shared: “Thank you for the honor and recognition! This award means a lot to me! In addition to being a recognition of the hard work I have put in over the years, it also serves as motivation: setting an example that in Bulgaria it is possible to do business that is competitive enough to present itself on a global level.”

Caviar Couture is one of the most successful Bulgarian high fashion brands, having established itself multiple times on the international fashion stage. Caviar gowns are seen at numerous social events, red carpets, gala dinners, and special private soirées, worn by celebrities, businesswomen, actresses, models, and individuals of aristocratic descent.